Context
Worldspa is the exclusive distributor of Harvia saunas, Aquavia spas, and premium wellness equipment in Morocco. The brand needed a strong and elegant identity to position itself as a reference in luxury wellness.
Details
Year:
2024
Role:
Branding Designer
Tools:
Illustrator, Photoshop, Figma
Overview
The goal was to design a complete visual identity that communicates serenity, luxury, and Nordic inspiration — while remaining accessible and modern.
Challenge
- Build a high-end identity aligned with wellness and Scandinavian heritage
- Create a scalable branding system adaptable to packaging, digital, and print
- Ensure the logo reflects calm, water, warmth, and trust
- Develop brand assets for social media, signage, and web
Solution
- Designed a minimalist and elegant logo inspired by spa curves and steam
- Created a harmonious color palette (white, anthracite gray, copper)
- Defined a typographic system combining modernity and softness
- Delivered brand guidelines with logo variations, clear space, and use cases
- Created mockups for business cards, packaging, and social media visuals
Results
- A refined and timeless brand identity that elevates Worldspa’s image
- Easy-to-use branding assets for web, print, and communication
- Strong visual coherence across all touchpoints (website, Instagram, brochures)
- Enhanced brand recognition and trust in the premium spa/wellness market