Context
IDPrix is a French platform that allows users to compare prices for vehicle windshield replacement and repair services across multiple partners. The project required a simple, intuitive, and conversion-oriented site to inform users and drive appointment bookings through partner garages.
Details
Year:
2022
Role:
Web Designer & WordPress Developer
Tools:
WordPress, Elementor Pro, Custom CSS, Figma
Overview
The goal was to create a user-focused comparison platform that presents clear information, builds trust, and simplifies the journey from quote request to booking — without unnecessary complexity.
Challenge
- Design a smooth and accessible interface to attract non-tech-savvy users
- Clearly explain the comparison process and added value of the service
- Optimize for SEO in a highly competitive local market
- Guide users towards filling out a quote request with minimal friction
Solution
- Created a clear, one-page-style structure focused on user flow and key messaging
- Developed the platform on WordPress with Elementor, allowing fast iteration
- Used icons, FAQs, and step-by-step sections to simplify complex concepts
- Implemented lightweight performance optimizations for faster load times
- Integrated quote request forms and partner call-to-actions
Results
- A trustworthy and effective online presence that supports lead generation
- Increased engagement through mobile-optimized UX and clean visuals
- Simplified customer acquisition funnel through clear CTAs and forms
- Strong foundation for future expansion with additional services or partners