Context
Digital Economy is a modern blog and online magazine focusing on topics such as innovation, startups, fintech, entrepreneurship, and digital culture. The client needed a strong and recognizable visual identity to position the platform as a credible, insightful, and forward-thinking source in the digital space.
Details
Year:
2024
Role:
Branding Designer
Tools:
Illustrator, Photoshop, Figma
Overview
The goal of the Digital Economy branding project was to design a strong, modern, and scalable visual identity for a new blog and magazine focused on digital transformation, startups, and fintech. The client needed a brand that would position the platform as a credible source of insights, appeal to a tech-savvy audience, and stand out in the competitive landscape of online media.
Challenge
- Create a visual identity that stands out in a crowded digital space
- Ensure readability and consistency across web, mobile, and social platforms
- Design a system that’s flexible enough for future content types: blog, podcast, newsletter
- Balance between modern tech aesthetic and trustworthy media presence
Solution
- Designed a bold and modern logo combining a “D” monogram with a forward motion symbol
- Created a clean and versatile color palette (deep blue & white) to reflect professionalism
- Defined a typography system optimized for screen readability
- Delivered brand guidelines, social media templates, and digital mockups for consistent use
- Produced visuals for stationery, mobile, merch, and future touchpoints
Results
- A distinctive and credible brand presence for a new digital publication
- Visual consistency across all media (web, socials, print)
- Strengthened brand recognition among target audience: tech-savvy readers & entrepreneurs
- Flexible design system ready for growth and future content expansion