Context
Chantan is a Moroccan company that offers a wide range of services from car rental to cleaning and repair solutions. In an increasingly competitive service market, Chantan needed a strong and credible digital presence to attract clients and showcase the breadth of its multiservice offering.
Details
Year:
2024
Role:
UI/UX Designer, WordPress Developer
Tools:
Figma, WordPress, Elementor,
Overview
The goal was to design and develop a professional, user-friendly, and mobile-responsive WordPress website that presents Chantan’s services clearly while reflecting the brand’s trustworthy and modern image.
Challenge
- Communicate multiple service lines without overwhelming the user
- Build a cohesive visual identity across pages
- Ensure fast load times and SEO optimization
- Encourage contact and service requests through intuitive UX
Solution
- Created a modular homepage highlighting each service with iconography and visual hierarchy
- Developed the site in WordPress with Elementor to ensure flexibility and scalability
- Designed custom visuals and graphics to reinforce the brand’s identity
- Optimized for performance (caching, image compression, responsive layout)
- Integrated contact forms and WhatsApp CTA for quick conversions
Results
- +60% increase in online inquiries within the first month after launch
- Faster navigation and reduced bounce rate thanks to UX enhancements
- Improved brand recognition and credibility through consistent design
- Seamless mobile experience driving more engagement via smartphone users