Context
Worldspa, the exclusive installer and distributor of Harvia saunas, spas, hammams, and cold baths in Morocco, wanted to refresh its digital presence to better reflect its high-quality installations and expert craftsmanship.
Details
Year:
2025
Role:
Social Media Strategist & Graphic Designer
Tools::
Figma, Illustrator, Meta Business Suite, Canva
Objectives
- Develop a consistent and elegant visual identity for social media
- Highlight the quality and design of products through appealing visual content
- Increase brand awareness and user engagement
- Support sales campaigns and customer loyalty efforts
Strategy
Created a visual system emphasizing craftsmanship, luxury, and wellness: refined color palette, clean typography, and elegant layouts
- Installation Projects (before & after, on-site progress)
- Product Highlights (saunas, spas, hammams, cold baths)
- Customer Testimonials & Success Stories
- Wellness & Lifestyle Tips related to spa and sauna use
Execution
- Designed over 30 templates for posts, stories, and reels
- Developed polished visuals featuring installations and finished projects
- Implemented an editorial calendar for organized, regular content rollout
- Launched interactive campaigns with CTAs
Results
- Strengthened and cohesive brand image across Instagram and Facebook
- Significant engagement growth (+40% within 3 months) and increase in inquiry requests
- Scalable visual platform facilitating monthly content creation
- Enhanced recognition of Worldspa as a premium installer and distributor in Morocco