Context
ECOTHERM is your trusted partner in the fields of air conditioning, ventilation, and water-related installations such as pools, spas, and fountains. The company delivers advanced technical solutions tailored to residential, commercial, and industrial needs.
In a competitive and highly technical industry, Ecotherm needed a strong and coherent brand identity to reflect its values of performance, innovation, and reliability, while asserting its premium positioning in the comfort and hydraulic solutions market.
Details
Year:
2023
Role:
Branding Designer
Tools:
Illustrator, Photoshop, Figma
Overview
Design a modern and modular brand identity that communicates Ecotherm’s technical expertise, market credibility, and commitment to sustainable solutions.
Challenge
- Represent various technical services within a unified visual system
- Stand out in a visually saturated and traditional sector
- Develop a brand identity applicable to multiple formats (print, digital, products, vehicles…)
- Communicate professionalism and innovation while remaining accessible
Solution
- A structured logo inspired by thermal and hydraulic flows
- A clean, elegant color palette evoking technology and purity
- A contemporary, technical typeface to convey precision and modernity
- Comprehensive branding rollout across stationery, uniforms, branded merchandise, digital assets, vehicle graphics, and packaging
Results
- A professional and memorable brand image aligned with Ecotherm’s vision
- Visual consistency across all communication materials
- A flexible and sustainable branding system, easy to manage internally
- A stronger market presence and improved brand perception among clients and partners