Context
MIF Maroc, a national leader in plumbing, air conditioning, and fire protection systems, wanted to strengthen its presence on social media and better reflect its technical expertise and projects through a coherent and engaging feed.
Details
Year:
2024
Role:
Social Media Strategist & Graphic Designer
Tools:
Figma, Illustrator, Meta Business Suite, Canva
Objectives
- Develop a consistent and professional Instagram/Facebook presence
- Translate technical know-how into visually appealing content
- Increase engagement and digital visibility
- Support recruitment and employer branding initiatives
Strategy
Visual identity system adapted for social media (colors, fonts, layout grids)
- Corporate Image (branding & values)
- Projects & Sites (before/after, in-progress shots)
- Expertise (highlighting services: HVAC, fire systems, etc.)
- Recruitment & HR (join us, meet the team)
- Behind the Scenes (work culture, daily moments)
Execution
- Designed 12+ ready-to-use templates and visuals
- Created a feed preview for content planning
- Integrated call-to-action stories and carousels
- Organized visuals by format: posts, stories, highlights
Results
- Stronger brand consistency across platforms
- Professional image aligned with MIF Maroc’s real-world excellence
- Visual system ready to scale with monthly content
- Increased audience engagement and trust